American Red Cross of Greater Chicago
To nurture their donor base and generate extra funds, we helped this leading Red Cross chapter to rethink their regular newsletter.
In addition to updates about the Chapter, we introduced more stories that demonstrated the impact donors were having in their own community.
Response doubled in just 12 months and the fresh strategy helped to increase donor retention by 5%. The publication also won a national ECHO award for fundraising. To learn more about American Red Cross of Greater Chicago, visit their website: www.chicagoredcross.org
